188bet contact open url :u158.ccAnother accessories which have become a staple in women鈥檚 wardrobes are shawls and scarves. Paras Mahajan, CEO, Red Riding 鈥?a brand that specialises in shawls and scarves 鈥?says that the market for shawls has grown from necessity to being an important fashion accessory. He states, 鈥淲e are trying to revamp our product according to the demand of our customers which comprises youth. Not long ago, shawls were associated with a piece of cloth that helped keep the body warm but now the perspective has undergone a sea of change. We have shawls that come as wraps, poncho, button-up and tubes. Each has a different feature and can be worn to enhance to overall look of the apparel worn with it.鈥?
An experimentation with fabrics has contributed to the growth of shawls. Explaining the how of it, he says, 鈥淢ajorly we prefer wool but to make the product cheaper, we also use acrylic (which is fake wool). We use wool spun, wool blends, cashmere, modal, fur and jacquard as well.鈥?
Priyanka Ahuja, Fashion Consultant, Ahujasons adds, 鈥淩egardless of latest trends, shawls are always in fashion. This luxurious fashion piece is always at the top of the accessory list as it shows the roots of Indian culture and tradition. If we talk about metro cities, then high fashion stoles have always been the favorable choice whereas in non-metro cities people are more appreciative of traditional handwork and fine embroidery. Lucknow and Kanpur remain untapped market for shawls. I believe Pashmina shawls are well-suited for the elegant styles of these two cities, but they haven鈥檛 as yet received the right exposure here.鈥?
Amit Jain, Managing Director, Shingora points out on how shawls have always occupied the place of an intricate wedding wear accessory. He says, 鈥淰arious stylised, trendy and fashionable shawls, weaved with traditional concepts of art and history 鈥?Madhubani paintings or Kullu embroidery 鈥?hold on to the ethnic value of shawls but when a contemporary touch is thrown in in the form of colours or designs or patterns, they become extremely stylish as well as an exclusive fashion product.鈥?
Shingora is all set to expand to offer dupattas with zari borders, silk blends, a touch of Swarovski, embroideries and even the ombre-dye technique.open url :u158.cc
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